Who am I?

Personal Details


Professional Profile

I am a seasoned front end developer with experience on ASP.NET and PHP projects. After moving to an ASP.NET shop in 2015, I have worked on MVC projects and developed modular front end components that fit into the MVC model. The front end projects are developed using a stack of Node.js, Grunt, Express, Swig, Sass, and a custom HTML5 Boilerplate. This allowed our front end team to quickly develop rich, and reliable web applications. We worked in an Agile-like environment, utilizing Visual Studio's Team Foundation Server (TFS) to create user stories and map out the development process. Two-week sprints were used in an iterative process to deliver the project within the specified deadline.

My programming language experience includes writing custom HTML5, CSS3, PHP, jQuery, Javascript, Razor HTML, Sass, Jinja, and Hubl. Platform integration includes: Sitecore, Kentico, Wordpress, Hubspot, Pardot, OpenCart, CakePHP.

My current interests are creating subtle animations, learning the 3JS library for 3D WebGL graphics, and working on new codepen projects. Check out some of my picked pens at: codepen.io/keithchis

Prior to becoming a full time front end developer, I was the Lead SEO at a digital marketing agency. I shared time overseeing the SEO direction for clients and developing the front end code for websites. This allowed me to develop a unique perspective for website development; utilizing coding standards, a rich user experience, and a good conversion funnel. With my leadership, our SEO has generated website sales of up to 25% of overall sales for a company and has generated contracts for upwards of $600,000 for clients.

My Professional Background

Work Experience

2015 - 2016

Manchester, NH

Front End Developer

Job Description

Front End Developer
Develop interactive web sites and web components by utilizing HTML5, CSS3, and Javascript. Writing modular front end code that is semantic, and compliant for both ADA and W3C.

  • Developing with a tech stack of: Node.js, Grunt, Express, Swig, Sass, and a custom HTML5 Boilerplate.
  • Bootstrap framework for responsive development on select projects.
  • Working with the project team in an agile-like development environment, with iterative testing and two-week sprints.
  • Integrating the front end cutups into an MVC model with the backend developer, debugging any problems with backend, or QA Engineer.
  • Integration of REST and JSON API’s (Hubspot and Pardot).
  • Developing blogs within the Hubspot platform for marketing automation, utilizing the HubL language.
  • Participate in code reviews upon project completion.
  • Creating documentation for development projects and helping the QA engineer with testing plans.

2009 - 2015

Industrial Traffic
Hooksett, NH

Lead SEO

Job Description

Lead SEO

Responsible for overseeing the SEO strategy for clients, while splitting time developing front end code. Annual SEO budgets ranged from $6,000 to $60,000. SEO work has led to upwards of $600,000 contracts for clients. Development projects ranged from full e-commerce solutions with 20,000 skews, to 5 page websites.

Front End Tasks

  • Developed in LAMP environment, using Git for version control.
  • Transforming design comps into functional websites.
  • Developing responsive websites with Bootstrap, HTML5, CSS3, jQuery.
  • Working with CMS platforms including: CakePHP, OpenCart, Joomla, Wordpress.
  • Estimating level of effort for projects or components.
  • Participate in planning meetings for projects.

SEO Tasks

  • Training and managing new SEO hires within the company. Subjects include: keyword research, SEO best practices, ongoing SEO evaluations, Google analytics, ranking reports, event tracking, Tag Manager, as well as training for code syntax and validation.
  • Developing training manuals and best practices documentation.
  • In-depth Google analytics evaluation measuring KPI’s and other data points.
  • Meeting with clients to discuss overall goals with the website and establish a marketing strategy.
  • Estimating SEO requirements including: budgeted hours, scope of work, architecture, SEO strategy and proposal writing.

2007 - 2009

Aardvark Design


Job Description

Consult with clients to identify key requirements, define web project scope, develop project plan and schedule. Maintain client websites, manage updates, perform site re-designs.

  • Design website layouts and components in Photoshop/Illustrator.
  • Develop the front end code locally on a testing server.
  • Setting up Domain accounts and DNS settings for sites.
  • Performing basic SEO for clients.
  • Cross-browser testing.

2002 - 2010

Depot Square Steakhouse


Job Description

Perform all functions of a full service bar, which included inventory management, customer service, and balancing a cash register.

2003 - 2004

Central H.S. Track & Field

Sprint Coach

Job Description

Developed and critiqued workout schedule for sprinters and hurdlers. Accolades include: 7th ranked sprinter in the nation in the 55m, and 200m dash; Three top three finishers in the State Meet of Champions.

My Education



University of NH

B.S. Business Administration

2003January - 2003December

Southern NH University

Graduate Coursework (4 courses)


Daniel Webster College

Certificate in Web Design

What I’m best at

Skills & Knowledge


HTML5 90%
CSS3 90%
JavaScript 75%
jQuery 80%
PHP 50%
Responsive Development 90%


Keyword Research 96%
On-Page SEO 95%
Technical SEO 90%
Usability & Information Architecture 90%
Server Side Configuration 75%
Analytics 90%

Hobbies & Interests

  • Sports


    I used to play soccer and run regularly, but I am recovering from back surgery, so I am slowly getting back to myself. I've done 5 Tough Mudders with my older brother Chris.

  • Music


    I play guitar and mandolin, and listen to a wide variety of music.

  • Reading


    I digest information in all forms, including: blogs, books, news.

  • Codepen


    I love working on codepen projects in my offtime. Check me out: keithchis

  • Loud Music

    Loud Music

    I enjoy listening to music at an ample volume...possibly 11

  • Building


    I enjoy building garden boxes, doghouses, sheds, planters and more. I even built my own acoustic guitar, check out the guitar building process.

  • First Snow

    First Snow

    I'm from New Hampshire, so I love the first snow, the others can eat it!

  • Travel


    My wife and I have the travel bug, which was only reinforced by our Honeymoon to Portugal and Spain in 2014!